Hey I'm Júlia!
I’m an Advertising student at the S.I. Newhouse School of Public Communications. I’m passionate about using creativity to connect with people and bring ideas to life. To me, advertising is about solving problems with creative communication solutions—it’s about building relationships and trying to create something that people need. I’m especially drawn to the intersection of culture, storytelling, and strategy, and I’m always looking for fresh ways to make meaningful work that resonates.
Experience
TNH Ad Agency at Syracuse University, Syracuse NY
Account Strategy Director
January 2025 – Present
Lead and collaborated with strategy team to develop data-driven insights and strategic recommendations for XO Taco · Managed task delegation, ensuring all deadlines and guidelines are met · Utilized WARC, MRI Simmons, Mintel and GWI to do research and craft strategic creative briefs and measurement plans · Reported key updates to Strategy Director and work cross-functionally with account managers and creative
Account Strategy Director
January 2025 – Present
Lead and collaborated with strategy team to develop data-driven insights and strategic recommendations for XO Taco · Managed task delegation, ensuring all deadlines and guidelines are met · Utilized WARC, MRI Simmons, Mintel and GWI to do research and craft strategic creative briefs and measurement plans · Reported key updates to Strategy Director and work cross-functionally with account managers and creative
Greenhouse Member
August 2024 - December 2024
Worked in a team to develop an Advertising campaign for “Locked On Syracuse” • Conducted thorough SWOT analysis • Gathered and analyzed consumer insights, demographics, and psychographics to inform campaign strategies • Formulated social media strategies and brand extensions
August 2024 - December 2024
Worked in a team to develop an Advertising campaign for “Locked On Syracuse” • Conducted thorough SWOT analysis • Gathered and analyzed consumer insights, demographics, and psychographics to inform campaign strategies • Formulated social media strategies and brand extensions
BRASA (Brazilian Student Association) at Syracuse University, Syracuse NY
Director of Communications
August 2024 – Present
Managed organization’s social media, such as Instagram • Organized events that celebrate Brazilian culture • Created connections with other Brazilian students on campus in order to create a community • Used Canva to create media promoting the club • Boosted social media engagement with captivating posts
Director of Communications
August 2024 – Present
Managed organization’s social media, such as Instagram • Organized events that celebrate Brazilian culture • Created connections with other Brazilian students on campus in order to create a community • Used Canva to create media promoting the club • Boosted social media engagement with captivating posts
Fetch Collective Magazine at Syracuse University, Syracuse, NY
General Creative Associate and Photography Assistant
Fall 2023 - Spring 2024
Coordinated with a team to produce photoshoots • Developed compelling content strategies for Instagram, TikTok and other social media • Collaborated on the Instagram and digital magazine’s design using Canva
General Creative Associate and Photography Assistant
Fall 2023 - Spring 2024
Coordinated with a team to produce photoshoots • Developed compelling content strategies for Instagram, TikTok and other social media • Collaborated on the Instagram and digital magazine’s design using Canva
Baked Magazine, Syracuse, NY
Photography Team Member
Fall 2024 - Present
Contribute to editorial process, including brainstorming ideas and conducting research • Edited photos for the print magazine utilizing Adobe Lightroom
Photography Team Member
Fall 2024 - Present
Contribute to editorial process, including brainstorming ideas and conducting research • Edited photos for the print magazine utilizing Adobe Lightroom
Education
Syracuse University, S.I. Newhouse School of Public Communications
Bachelor of Science, Advertising, May 2027
Minor: Communications and Rhetorical Studies
Academic Honors: Invest in SUccess Scholar, Spring 2024
VPA Dean’s List, Fall 2023
GPA: 4.0
Bachelor of Science, Advertising, May 2027
Minor: Communications and Rhetorical Studies
Academic Honors: Invest in SUccess Scholar, Spring 2024
VPA Dean’s List, Fall 2023
GPA: 4.0
Skills
Languages: Portuguese (native), English (fluent), Spanish (intermediate) and Italian (beginner)
Design Software: Canva, Figma Adobe Lightroom, InDesign, Illustrator, and Express
Software: Word, Excel, Power Point, Adobe Creative Suite, MRI Simmons, GWI
Social Media: Instagram, TikTok, X and Facebook
Design Software: Canva, Figma Adobe Lightroom, InDesign, Illustrator, and Express
Software: Word, Excel, Power Point, Adobe Creative Suite, MRI Simmons, GWI
Social Media: Instagram, TikTok, X and Facebook